The Value of Beauty
I love images, photographs and the stories they tell. That is why the only one of the many social networks that caught my attention was Instagram with its immediacy and ease in communicating beauty, amongst other things. And this is where I found and appreciated Caffè Italia.
I was born in the Chianti region and grew up in Florence, where the concepts of well-made and proportions were certainly not a matter of chance. In Florence, unless you’re blind, you live and breathe the art, surrounded by it at all times, generation after generation. Even the simplest artisan in Florence’s working class district of Sanfrediano is creative, even if he’s never studied anything. The landscape of the Chianti – that too was shaped by the hand – and eye – of man. Over the course of the centuries, a territory almost inaccessible with its stony ground and dense woods, became the measure of man and in harmony with nature, thanks to the many that were looking specifically for that beauty I find so fascinating. There is no way you can remain indifferent to all this, at least I certainly can’t.